Dad and Sister have received better online reactions, data suggests.
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Turkey Of The Week: Amazon Joy Ride
By Clare JonesIn the glittering constellation of holiday adverts, Amazon's 2023 Christmas ad emerges as a Narragansett turkey among the flock, resplendent and rare. For those uninitiated, the Narragansett turkey, a breed with roots as deep and complex as a Charles Dickens novel, is known for its calm demeanor and robust frame, much like the venerable ladies featured in the ad.
If I put my brand on Roblox, will my neighbour’s son think I’m cool?
By Jim AllenAh, Roblox, the virtual playground where your wildest dreams can come true, assuming your dreams are limited to building neon-colored obelisks and running around in circles as a blocky avatar. If you're a marketer who's been wondering 'Hmm, if I slap my brand all over Roblox, will my neighbor's son think I'm cool?', I have some news for you
Lessons From The Past: Dinosaurs Didn't Use QR Codes and Look What Happened
By Jim AllenOh boy, here we go - another piece about the dreaded QR codes. Yep, those strange little square barcodes that look like a digital game of Tic Tac Toe gone horribly wrong.
Why Eating a Ghost Pepper is an Essential Part of Understanding Marketing Risks
By Clare JonesImagine this: You''re on a dare with your buddies at the hottest wings joint in town. The challenge? Down a ghost pepper chicken wing, the hottest thing on the menu, and keep a straight face
Why Brands Need Emotion: Robots Still Can''t Cry at Sad Commercials
By Jim AllenAh, the good old times, when Mad Men ruled the ad world, cigarettes were doctor-recommended, and the Beatles were simply “mop-top boys from Liverpool” rather than legendary music icons. Fast forward a few decades, and we''re in an age where robots are doing our grocery shopping and AI-driven campaigns are the backbone of marketing strategies
Turkey of the Week: Communion 'F.U.nd' by Uncommon Creative Studio
By Clare JonesIn the lavish landscape of advertising, where peacocks strut their iridescent feathers and birds of paradise perform intricate dances to grab attention, the ad for Communion lands gracefully as the Beltsville Small White turkey—a breed both unassuming and admirable, endowed with qualities that make it unforgettable.
Brand Metrics Are Helpful. So is Consulting 'The Little Lad Who Loves Berries and Cream'.
By Sam MardukasIn the age of big data, marketers are living in a universe where every click, every like, every share is counted, measured and put into tidy little spreadsheets of insights. It's a world where success is only as real as their last Google Analytics report and creativity might as well be the eccentric aunt who’s invited to holiday dinners but no one really takes seriously.
People Don't Buy What Sanex Does, They Buy Why They Do It (to ward off ancient ghouls).
By Clare JonesIn the world of marketing, there are certain brands that truly understand the power of the 'why'. One such brand is Sanex.
Is Guinness Surfer Actually Good, Or Am I Just Really Good At Lying To Myself?
By Clare Jones"As marketers, we're all guilty of holding onto our favourite campaigns like children's bedtime stories. And then there's that one campaign that comes along every once in a blue moon and hits us smack dab in the feels. It's "unexpected,” it's “groundbreaking,” it's… the Guinness surfer ad. You've seen it, I've seen it, your dog probably had it in front of its nose while you're pondering its sheer genius."
Strategic Lessons from the Bananas in Pyjamas
By Clare JonesAh, the Bananas in Pyjamas, that fantastical duo from endless recesses of our childhood, decked out with their alluring appeal and the peculiar ability to manoeuvre down many a staircase with seamless ease. Truth be told, contemporary marketers can learn a thing or two from this remarkable, split-inducing, playful tandem.
5 Things Brands and Toddlers Have in Common. Spoiler: It''s Not Just the Tantrums.
By Clare JonesPicture this: You''re standing in the aisles of a toy store, watching a toddler have a meltdown over a Peppa Pig lunchbox. As you cringe, empathize, and giggle (just a little bit), it suddenly hits you: Brands and toddlers? They''re not as different as you''d think
Digital Footprints: Because Sasquatch Was the First Influencer.
By Jim AllenFellow marketers, let''s take a mo for the old ''squatch. The elusive beast of folklore has been quietly influencing our behavior long before Instagram stars were even a twinkle in the digital universe
Why Content is King, But Snacks Are Emperor.
By Jim AllenThe year was 1996. Bill Gates, the presiding emperor of the tech universe, declared, ''Content is King
How Can Brands Connect When Everyone''s Busy Watching Cat Videos?
By Jim AllenAh, cats, the unsung heroes of the twenty-first century. They''ve saved us from countless waves of boredom, have become our fluffy therapists, and have now claimed dominion over our internet consumption habits
Branding Lessons from Your Grandma's Embroidery - Stitched with Love and Strategy.
By Jim AllenGrandma, the original brand strategist, would sit on her rocking chair with her embroidery hoop and threads, doling out wisdom like candies from a glass bowl. "Branding, dear," she'd say, "is just like my embroidery."
Content Strategy or Spaghetti Throwing? Same Difference!
By Jim AllenAh, the days of throwing spaghetti at the wall to see what sticks. A fun, albeit messy, metaphor for our early forays into content strategy.
Branding 101: If Dogs Can't Understand It, You're Doing It Wrong.
By Jim AllenSubject: Branding 101: If Dogs Can't Understand It, You're Doing It Wrong Ahoy, fellow marketing aficionados! Hold on to your swivel chairs and refill your oversized mugs because we're about to journey back to the halcyon days of marketing.
Colour Psychology: Why My Brand is Afraid of Chartreuse
By Jim AllenDo you remember that chart-topping one-hit-wonder, 'Chartreuse, I'm Afraid of You' ? No?