All the marketing critiques you forgot to ask for
Cover Image for Your Mum Isn’t ‘Winning’ Christmas This Year, Social Data Reveals

Dad and Sister have received better online reactions, data suggests.

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Cover Image for Turkey Of The Week: Amazon Joy Ride

Turkey Of The Week: Amazon Joy Ride

Clare Jones By Clare Jones

In the glittering constellation of holiday adverts, Amazon's 2023 Christmas ad emerges as a Narragansett turkey among the flock, resplendent and rare. For those uninitiated, the Narragansett turkey, a breed with roots as deep and complex as a Charles Dickens novel, is known for its calm demeanor and robust frame, much like the venerable ladies featured in the ad.

Cover Image for If I put my brand on Roblox, will my neighbour’s son think I’m cool?

If I put my brand on Roblox, will my neighbour’s son think I’m cool?

Jim Allen By Jim Allen

Ah, Roblox, the virtual playground where your wildest dreams can come true, assuming your dreams are limited to building neon-colored obelisks and running around in circles as a blocky avatar. If you're a marketer who's been wondering 'Hmm, if I slap my brand all over Roblox, will my neighbor's son think I'm cool?', I have some news for you

Cover Image for Lessons From The Past: Dinosaurs Didn't Use QR Codes and Look What Happened

Lessons From The Past: Dinosaurs Didn't Use QR Codes and Look What Happened

Jim Allen By Jim Allen

Oh boy, here we go - another piece about the dreaded QR codes. Yep, those strange little square barcodes that look like a digital game of Tic Tac Toe gone horribly wrong.

Cover Image for Why Eating a Ghost Pepper is an Essential Part of Understanding Marketing Risks

Why Eating a Ghost Pepper is an Essential Part of Understanding Marketing Risks

Clare Jones By Clare Jones

Imagine this: You''re on a dare with your buddies at the hottest wings joint in town. The challenge? Down a ghost pepper chicken wing, the hottest thing on the menu, and keep a straight face

Cover Image for Why Brands Need Emotion: Robots Still Can''t Cry at Sad Commercials

Why Brands Need Emotion: Robots Still Can''t Cry at Sad Commercials

Jim Allen By Jim Allen

Ah, the good old times, when Mad Men ruled the ad world, cigarettes were doctor-recommended, and the Beatles were simply “mop-top boys from Liverpool” rather than legendary music icons. Fast forward a few decades, and we''re in an age where robots are doing our grocery shopping and AI-driven campaigns are the backbone of marketing strategies

Cover Image for Turkey of the Week: Communion 'F.U.nd' by Uncommon Creative Studio

Turkey of the Week: Communion 'F.U.nd' by Uncommon Creative Studio

Clare Jones By Clare Jones

In the lavish landscape of advertising, where peacocks strut their iridescent feathers and birds of paradise perform intricate dances to grab attention, the ad for Communion lands gracefully as the Beltsville Small White turkey—a breed both unassuming and admirable, endowed with qualities that make it unforgettable.

Cover Image for Brand Metrics Are Helpful. So is Consulting 'The Little Lad Who Loves Berries and Cream'.

Brand Metrics Are Helpful. So is Consulting 'The Little Lad Who Loves Berries and Cream'.

Sam Mardukas By Sam Mardukas

In the age of big data, marketers are living in a universe where every click, every like, every share is counted, measured and put into tidy little spreadsheets of insights. It's a world where success is only as real as their last Google Analytics report and creativity might as well be the eccentric aunt who’s invited to holiday dinners but no one really takes seriously.

Cover Image for People Don't Buy What Sanex Does, They Buy Why They Do It (to ward off ancient ghouls).

People Don't Buy What Sanex Does, They Buy Why They Do It (to ward off ancient ghouls).

Clare Jones By Clare Jones

In the world of marketing, there are certain brands that truly understand the power of the 'why'. One such brand is Sanex.

Cover Image for Is Guinness Surfer Actually Good, Or Am I Just Really Good At Lying To Myself?

Is Guinness Surfer Actually Good, Or Am I Just Really Good At Lying To Myself?

Clare Jones By Clare Jones

"As marketers, we're all guilty of holding onto our favourite campaigns like children's bedtime stories. And then there's that one campaign that comes along every once in a blue moon and hits us smack dab in the feels. It's "unexpected,” it's “groundbreaking,” it's… the Guinness surfer ad. You've seen it, I've seen it, your dog probably had it in front of its nose while you're pondering its sheer genius."

Cover Image for Strategic Lessons from the Bananas in Pyjamas

Strategic Lessons from the Bananas in Pyjamas

Clare Jones By Clare Jones

Ah, the Bananas in Pyjamas, that fantastical duo from endless recesses of our childhood, decked out with their alluring appeal and the peculiar ability to manoeuvre down many a staircase with seamless ease. Truth be told, contemporary marketers can learn a thing or two from this remarkable, split-inducing, playful tandem.

Cover Image for 5 Things Brands and Toddlers Have in Common. Spoiler: It''s Not Just the Tantrums.

5 Things Brands and Toddlers Have in Common. Spoiler: It''s Not Just the Tantrums.

Clare Jones By Clare Jones

Picture this: You''re standing in the aisles of a toy store, watching a toddler have a meltdown over a Peppa Pig lunchbox. As you cringe, empathize, and giggle (just a little bit), it suddenly hits you: Brands and toddlers? They''re not as different as you''d think

Cover Image for Digital Footprints: Because Sasquatch Was the First Influencer.

Digital Footprints: Because Sasquatch Was the First Influencer.

Jim Allen By Jim Allen

Fellow marketers, let''s take a mo for the old ''squatch. The elusive beast of folklore has been quietly influencing our behavior long before Instagram stars were even a twinkle in the digital universe

Cover Image for Why Content is King, But Snacks Are Emperor.

Why Content is King, But Snacks Are Emperor.

Jim Allen By Jim Allen

The year was 1996. Bill Gates, the presiding emperor of the tech universe, declared, ''Content is King

Cover Image for How Can Brands Connect When Everyone''s Busy Watching Cat Videos?

How Can Brands Connect When Everyone''s Busy Watching Cat Videos?

Jim Allen By Jim Allen

Ah, cats, the unsung heroes of the twenty-first century. They''ve saved us from countless waves of boredom, have become our fluffy therapists, and have now claimed dominion over our internet consumption habits

Cover Image for Branding Lessons from Your Grandma's Embroidery - Stitched with Love and Strategy.

Branding Lessons from Your Grandma's Embroidery - Stitched with Love and Strategy.

Jim Allen By Jim Allen

Grandma, the original brand strategist, would sit on her rocking chair with her embroidery hoop and threads, doling out wisdom like candies from a glass bowl. "Branding, dear," she'd say, "is just like my embroidery."

Cover Image for Content Strategy or Spaghetti Throwing? Same Difference!

Content Strategy or Spaghetti Throwing? Same Difference!

Jim Allen By Jim Allen

Ah, the days of throwing spaghetti at the wall to see what sticks. A fun, albeit messy, metaphor for our early forays into content strategy.

Cover Image for Branding 101: If Dogs Can't Understand It, You're Doing It Wrong.

Branding 101: If Dogs Can't Understand It, You're Doing It Wrong.

Jim Allen By Jim Allen

Subject: Branding 101: If Dogs Can't Understand It, You're Doing It Wrong Ahoy, fellow marketing aficionados! Hold on to your swivel chairs and refill your oversized mugs because we're about to journey back to the halcyon days of marketing.

Cover Image for Colour Psychology: Why My Brand is Afraid of Chartreuse

Colour Psychology: Why My Brand is Afraid of Chartreuse

Jim Allen By Jim Allen

Do you remember that chart-topping one-hit-wonder, 'Chartreuse, I'm Afraid of You' ? No?